Written by Jon Webb on March 31st, 2009, Posted in News |
prince2, project management, training
I guess it’s a good question when people ask “what makes you qualified” to provide your Project Rescue Service over any one else. Well that is a good point – however you could ask that about any individual, or company providing any service.
What we do have is over 13 years experience with business startups with projects ranging from £5,000 to £15m – we’ve seen our fair share of failures, and our fair share of success – just because somebody has the worlds next big idea – doesn’t mean it will be a success. You have other things to contend with such as better funded competition putting the squeeze on you, u-turns in decision making and lack of control.
But – moving back onto the original subject – to give our “Project Rescue” service more weight – we’re going for Prince2 accreditation Jon Webb to become accredited as a Prince2 Practitioner.
Written by Jon Webb on March 24th, 2009, Posted in Advice |
Content Management, ecommerce, magento, Wordpress
Even if we’re not the providers of your new content managed website or ecommerce solution here is some free advice to stop you from making the wrong decision:
1.) Make sure you do not buy a solution which is developed “in-house” because you may lock yourself into using that vendor for the rest of the life of your project. Make sure your solution can be supported by a 3rd party by ensuring that your solution is built on the foundations of Open Source, or Commercially available software such as Wordpress, Drupal, Magento, RedDot, or Ektron for which their is an incredible 3rd party support base.
2.) Make sure that you own the rights to the graphic design, software, and bespoke developments which are written by your solution provider – if they will not give you ownership of those components, or at least grant you a non-exclusive licence to be able to use, modify and give to a 3rd party to manage, then you should look elsewhere.
3.) On completion of any project you should, for example, be handed a CD which contains all the source code (including database schema, and data), original design files (e.g Photoshop and illustrator files) and documentation onboard which can serve as a backup for you incase things go wrong, contractually, or financially with your solution provider.
Firefly Creative needed to refresh the existing “news” section on their website, making it more dynamic allowing them to add pictures, photo’s and to enhance the way in which the publish their press releases.
We gave them a helping hand by installing a fully customised Blog in place of their existing news section and helped them transfer their existing news and press releases across to the new system.
Firefly are now able to enjoy feature rich blogging through the installation and total branding of our Wordpress Content Management Services
Written by Jon Webb on March 12th, 2009, Posted in Uncategorised |
Internet Marketing, pay per click
Do you know how your pay-per-click funds are being spent? Do you actually know what your Digital Agency is spending it on?
Well, the whole point of this article is that we handle a number of pay per click accounts, and we are finding that when a client is moving from one Digital Marketing agency to ourselves that they do not actually understand, how and where their PPC funds are being spent.
We at DigitalTonic provide complete transparency by ensuring that any pay-per-click funds are directly drawn from your bank – not ours, this means that we do not earn an extra £10 here by playing the percentage game with your pay-per-click account.
Why is this?
It’s simple – we’ve found that alot of agencies will say that they will spend £1,000 month on pay per click with Google, but on a month by month basis it can never add up to £1000 for the following reasons:
- Your pay per click budget isn’t spent all at one, it is generally limited per day.
- There are not always 30 day’s in a Month , so in January a maximum of a £10 a day spend on Pay Per Click will equate to a maximum spend of £310, but, in February it is only likely to be £280.
- You may get less, or more Pay Per Click hits from one day to the next.
If you dont know where your pay per click fund is going. Give us a call and see where we can help out.
Written by Jon Webb on March 12th, 2009, Posted in New Projects |
Accord Financial Management Ltd approached us to rapidly design and develop a quick online annuity portal site so that they could benefit from an ever growing Annuity investment market.
Accord needed full control over their website content, on a tight budget, and quick. We delivered the website from start to finish in under 2 days – and that included developing a custom wordpress plugin to allow them to track all their affiliate website which would link to annuities4you.
