Do you know your Pay Per Click funds are being spent?

Do you know how your pay-per-click funds are being spent? Do you actually know what your Digital Agency is spending it on?

Well, the whole point of this article is that we handle a number of pay per click accounts, and we are finding that when a client is moving from one Digital Marketing agency to ourselves that they do not actually understand, how and where their PPC funds are being spent.

We at DigitalTonic provide complete transparency by ensuring that any pay-per-click funds are directly drawn from your bank – not ours, this means that we do not earn an extra £10 here by playing the percentage game with your pay-per-click account.

Why is this?

It’s simple – we’ve found that alot of agencies will say that they will spend £1,000  month on pay per click with Google, but on a month by month basis it can never add up to £1000 for the following reasons:

• Your pay per click budget isn’t spent all at one, it is generally limited per day.
• There are not always 30 day’s in a Month , so in January a maximum of a £10 a day spend on Pay Per Click will equate to a maximum spend of £310, but, in February it is only likely to be £280.
• You may get less, or more Pay Per Click hits from one day to the next.

If you dont know where your pay per click fund is going. Give us a call and see where we can help out.